BrandingIdentityTypographyDesign System
Luminary Brand Identity
ClientLuminary WellnessYear2024branding
Complete brand identity and design system for a premium wellness startup.
Project overview
Luminary came to us as a pre-launch wellness brand needing to carve out a distinctive space in a crowded market. We developed a full identity system — wordmark, colour palette, typographic system, photography direction, and a 60-page brand guideline — that positioned them as the premium choice.
Client goals
Differentiate in a saturated wellness market
Appeal to a premium 25–45 demographic
Build a system scalable across digital and print
Results achieved
$2.1M Series A raised 3 months after launch
Featured in Wallpaper* and It's Nice That
NPS of 72 from first customer cohort
Tech stack
FigmaAdobe IllustratorPhotoshopInDesign
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