E-CommerceShopify PlusUXMigration
Orion Outdoor Store
ClientOrion Outdoor EquipmentYear2023website
A high-performance Shopify Plus store driving $4M in annual GMV.
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Project overview
Orion's legacy WooCommerce store was bleeding conversions — slow loads, broken mobile checkout, and no personalisation. We migrated them to Shopify Plus, rebuilt the theme from scratch, and integrated their ERP for real-time inventory sync.
Client goals
Migrate from WooCommerce without losing SEO equity
Improve mobile checkout conversion by 30%
Real-time inventory sync across 3 warehouses
Results achieved
38% uplift in conversion rate
$4M GMV in year one on new platform
2.1s average page load (down from 7.4s)
Tech stack
Shopify PlusLiquidJavaScriptKlaviyoReChargeNetSuite
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